Imagine this. It’s Tuesday morning, and as you have for the last year and a half, you put on the water to brew some coffee (only the best from a small coffee farmer in Colombia) and switch on your podcast app. You click over to your favorites, and – what’s this? There’s no new episode? You refresh the page as a mild mix of anxiety and annoyance builds in your chest and you realize – there is no new episode.
Your morning is off-ketler and the feeling of annoyance-anxiety lingers for the next few hours.
If this has ever happened to you, you’ll know just how important it is for us to be consistent in showing up online. Just like when your favorite podcast host fails to record a new episode for a week or two, your audience goes through the same thing when you post regularly for a month or two and then fall off the face of the earth for three weeks.
We’re all creatures of habit. We wake up at roughly the same time each day, eat our meals at the same time (and I even know some people who eat the same meal every day for a week!), go to bed at the same time… Much of our lives revolve around our habits, and guess what – when it comes to consuming content online, we’re also creatures of habit.
I love reading Mark Manson’s weekly newsletter (back when it was weekly) on Mondays, and every Tuesday, I know I can expect a gem of a podcast episode from Anna Franden. The BizChix podcast airs every Thursday, and on Sundays I look forward to getting an email from my business coach.
The reason why I have this schedule is because they are all ridiculously consistent, showing up each and every single week with their content.
And the secret (lol big secret) to their consistency is BATCHING.
All of those people I mentioned above take holidays and time off work. They’ve got other shit to do, lives to live, businesses to run etc. Ain’t nobody got time to sit down every single week to record a podcast or write an email newsletter! (Okay maybe some people do but honestly, they’re in the minority.)
What I know works to help people show up online consistently is batching.
Imagine you wanted to eat a chocolate chip cookie. Would you bake just ONE cookie? No, that’s silly because you need to turn on the oven and get a whole bunch of bowls and utensils dirty just to make that one cookie. And then five minutes after you’ve eaten your cookie and want another, you’d have to start all over again from scratch.
Because that’s a complete waste of time, energy, and resources, you’d make a *batch* of 30 cookies. And have them all baked and ready to eat when the craving strikes.
Now, apply this concept to creating content! Batching your content means you create a whole bunch of content – whether that’s a week’s worth, or two week’s worth, or a month’s worth of content – all in one sitting and have it ready to go when you need it!
Pick a day of the week that works for you, and block off an hour or two in your calendar. I like to do my content creation on Friday mornings. I head to one of my favorite cafes, order myself nice coffee, and when I’m done creating my content, I treat myself to a nice brunch.
I’m food motivated, so the thought of brunch is a good incentive to get my butt into gear to create my social media posts and images for the upcoming week ready to go.
That way, I never have to worry about what to post on a Wednesday afternoon, or panic at the end of the week that I haven’t “showed up online” consistently. Oh, I also get to go on vacation and do other things during the rest of the week without having to worry about posting online!
As a bonus, once you get into the ~flow~ of creating content during your session, it makes it so much easier to just bang out everything you need! Plus points for efficiency!
Batching content is really, truly, what helps me and many other business owners show up online consistently. Give it a go and let me know how batching works for you!
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