Content Batching: How to Show Up Online Consistently with This Simple Strategy

Want to stay visible and top of mind for your customers – without having to spend hours logged into social media or slaving away on captions?

Content batching could be the answer you are looking for.

In this article, I will explain exactly what it means to batch your content, why it’s such a simple and powerful strategy, and how you can implement this in your business to get the best results.

What is Content Batching?

Content batching is a simple concept that refers to creating content in “bulk” so to speak. Instead of creating one piece of content at a time, you would create multiple pieces of content at the same time.

I hear you asking – but Crunch, why would you do more work now when you can simply create the pieces of content at the time you want to post them?

Great question.

Imagine you wanted to eat a chocolate chip cookie. Would you grab a tablespoon of flour, 5g of butter, 3 grams of sugar, and 6 chocolate chip cookies to bake just ONE cookie? 🙄

No, that’s silly.

You’d need to turn on the oven (a huge expense with the price of electricity going up!) and get a whole bunch of bowls and utensils dirty just to make that one cookie. 

And then, five minutes after you’ve eaten your cookie and want another, you’d have to start all over again from scratch.

What a waste of time.

Now, most of us can easily see that. That’s why, when we want homemade cookies, we get out all the ingredients to make a batch of 30 cookies (or more!) And have them all baked and ready to eat when the craving strikes.

When we talk about content batching, we’re applying this same concept.

Batching your content means you create a whole bunch of content – whether that’s a week’s worth, two week’s worth, or a month’s worth of content (I know some absolutely wild business owners who create a whole year’s worth of content at once which I don’t recommend…) – all in one sitting. Then, when you need something to post, you tap into your content library and hit publish.

Easy peasy homemade cookies squeezy, eh?

Benefits of Batching Your Content

If you’re still not convinced that content batching is the way to go, keep reading because there are # of benefits to batching your content.

1. Content Batching Gives You Inspiration

If you have ever sat down in front of a blank page on your computer or phone wondering what to post, content batching is for you. 

When you sit down with the mindset that you are going to be creating content for the next hour or telling yourself that you have 6 pieces of content to create, your brain immediately switches to a different mode than when you are scrolling social media and decide you need to post something.

When you work on your content in batches, you often get hit with inspiration because ideas flow off of one another. That means creating content becomes easier, and you are much more likely to be able to create more pieces of content than you would ordinarily. 

2. Content Batching Saves Time

Have you ever been in a flow state and managed to do an incredible amount of work within a small amount of time? That’s what batch-creating your content does for your brain. 

When you set aside time batching your content, you are giving yourself a clear objective and boundaries. Whether that’s the number of pieces of content or a time limit, when you sit down with the idea that you are going to work on your content, it immediately kicks your brain into gear to do just that. This means you are more likely to enter that flow state and work more efficiently, saving yourself time.

Your brain also focuses better when you are only doing one task (creating content) instead of switching between tasks, allowing you to get more done within the same time frame. 

Sure your first piece might take 15 minutes for you to create, but then you get into the flow of things and the next piece takes 10 minutes, the next 5 minutes, and then you suddenly have more ideas than you know what to do with. It’s not only a time saver to batch your content, but will also generate more ideas!

3. Content Batching Creates Structure for Your Business

If you want to have a cohesive marketing plan for your business, content batching can help. Truly, one of the biggest benefits of planning out and creating your content all at one go instead of tackling it daily is the perspective it offers you as the CEO.

Content batching allows you to take a bird’s-eye view of your plan for visibility in the future. If you batch create your content for the month, you can clearly see when your launches are happening, when you need to start filling your sales funnels, and how your marketing plan ties in with that.

Batching your content ahead of time allows you to implement a plan that makes sense and aligns with the goals that you are trying to achieve, instead of haphazardly posting content.

4. Content Batching Relieves Stress

When you batch create your content, you can rest easy knowing that you have all your content ready to go when you need it. Wave adios to panicking or last-minute scrambling as you realize that you’ve “abandoned” your audience for two weeks by accident.

Instead, content batching allows you to feel confident and secure that you will consistently show up for your people with valuable and useful content – because you’ve created it in advance.

It allows you to step away from your business if you need to, to tackle all the things that life throws your way, without worrying that your audience is going to forget about you or how you can help them.

How to Batch Your Content

Batching your content is easy. Simply set aside time in your schedule to do it – and do it! 

Personally, what has worked for me is to block off two hours every week on my calendar. During this time, I head over to a nice cafe and set myself up with a delicious coffee. Getting out of my usual workspace helps me get into a creative mind space and also eliminates the usual distractions (emails, mobile phones, the fridge…).

With my coffee in hand, I get to work. I usually tap into my content plan (planned out in advance using my Simplify Content Planning Framework) and start creating my content. Once I’m done creating my content for the week, I treat myself to a nice brunch. Because celebrating our achievements is important too!

And that’s it!

That’s all there is to content batching.

Need some ideas to get started? Get my free download One Year of Content Ideas. If you feel like creating content is STILL the bane of your life – let’s talk. I offer ongoing content support where I write the content and you hit ‘publish’. Book your free consultation call here.