Crunch Ranjani Content - Header (1048 × 250px)
4 Reasons Why Hiring a Professional Content Writer is Worth It

4 Reasons Why Hiring a Professional
Content Writer is Worth It

As a business owner, you know that content creation is an important part of your marketing strategy. With so many platforms to post on, blogs to write, and social media posts to craft, there’s no denying that it can be overwhelming. That’s why you might consider hiring someone to do your writing for you

Yes, that’s a great move! 

Outsourcing your content creation is an excellent way to lighten your workload and free up your mental space and energy to focus on the things that light you up. But before you start sifting through the thousands of profiles on UpWork or Fiverr, consider that you might want to hire a professional content writer instead.

Yes, they tend to be more expensive than the bargain-bin prices you get on UpWork and Fiverr  – the best writers can charge hundreds if not thousands for their work! Yet, the investment is worth it. Not quite convinced? Let’s explore why a professional content writer is worth every dime you pay them.

The difference between a professional and a freelance content writer

UpWork and Fiverr are well known as a “side-hustle starting point”. Folks on these platforms are looking to make some extra money on the side while they work their 9-5, or are dipping their toes into a new field to get a taste of what it would be like to work there. 

These individuals are freelancers who work for themselves and offer their services to clients on a project-by-project basis. They might have some experience or training, but they don’t have the same level of expertise and professionalism as a full-time content writer. Explains the low prices, doesn’t it?

A professional content writer, on the other hand, is someone who has made a career out of writing. They have years of experience writing for a variety of clients and industries and they are committed to delivering top-notch services because their reputation depends on it. Professional content writers dedicate time to honing their craft, invest money in developing their skills, and constantly seek out new ways of improving their client experience for you. Ultimately, they have what it takes to create high-quality content that is tailored to your business and your audience.

Why investing in a professional content writer is worth it

When it comes to your business, you want to make sure you’re putting your best foot forward with your content. Whether it’s blog posts, social media captions, or email newsletters, your content is a reflection of you and your brand. That’s why if you have the budget for it in your business, hiring a professional can make all the difference. 

Save Time

As a business owner, your time is valuable. We all know that creating content can be a full-time job on top of the job that you’re actually getting paid for!

When you hire a professional content writer, you’re not just hiring someone to write for you. You’re hiring someone to handle the entire content creation process. From research to writing to editing, a professional content writer will take care of everything, saving you hours of your time (and cartloads of energy) that you can use to focus on other aspects of your business or personal life.

Hire a professional content writer and bask in the confidence that you won’t be spending an additional six hours editing and rewriting that article that sounds like Mark Zuckerberg wrote it (iykyk). With a professional, you can trust that they will deliver high-quality content every single time, making your content creation process as pain-free as an afternoon spent drifting in the warm waters of a tropical island.

Publish High-quality Content

Ever hired someone to write for you and received something that looked like your fourth grader wrote it? Avoid that worry altogether by hiring a pro.

A professional content writer has the skills and expertise to create high-quality content that is tailored to your business and your audience. They take time to research your industry, your competitors, and your target audience, and use that information to create content that resonates with your audience and showcases your expertise.

With years of experience crafting content for various industries and audiences, they know the right words to tug at your audience’s heartstrings (and open their pursestrings). They will take your dream clients on a magic carpet ride – destination: your services.

Now, could a writer you hire on UpWork or Fiverr do the same? Maybe, but if they could, they probably won’t be sticking around on those platforms for much longer.

Work with a professional content writer. You’ll get high-quality content you can publish immediately. 

Get content tailored to your voice

Do you say “y’all” when you speak? Is your client a “sis”? Are you going for “profesh” or keeping it cas’?

Your brand has a unique voice, and it’s important to maintain that voice in all of your content. Whatever your brand voice, tone, and writing style, a professional content writer will be able to match it each and every time.

When you work with a professional content writer, they take the time to get to know your brand and your voice. From studying your existing content and social media profiles to listening to your podcast episodes and YouTube videos, they do a deep dive into your brand and how you sound. They get a sense of your tone and style and use that information to create content that sounds like you.

By taking time to get to know your brand, they can ensure that their writing reflects your personality and tone. The result? Content that sounds like you on your best day ever, living your best life ever.

Optimize for SEO

SEO is a powerful tool when done right. It can put you in front of your dream clients who are searching for your solutions. Content on your website can help you do that, and a professional content writer can help you create SEO-optimized content.

They use the right keywords in the title and headers and organically weave in key phrases into the body of the content. This ensures that your content ranks well in search results and attracts organic traffic to your site.

An Investment that Pays Off

Hiring a professional content writer rather than a freelancer on Fiverr or UpWork is an investment in your business. When you work with a professional, you can expect high-quality content that engages your audience, represents your brand, showcases your thought leadership, and stands out from the rest of the pack.

Sure, hiring someone on UpWork or Fiverr may be more affordable in the short term, but it can end up costing you more time and money in the long run. So, the next time you’re considering outsourcing your content, think twice before settling for the cheapest option


Are you ready to invest in your business’s success by hiring a professional content writer? Schedule your complimentary discovery call to see what content support could look like for your business. Book your call today.